• 周六. 5 月 25th, 2024

建文智选丨互联网中医药中医药电商行业观察

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11 月 18, 2023 #药材资讯

药材资讯_药材信息官网app_药材资讯网站有哪些/

药材信息官网app_药材资讯网站有哪些_药材资讯/

1、互联网+中医药产业发展现状

政策环境:中央大力支持,政策监管加强

2016年2月26日,《中医药发展战略规划纲要(2016-2030年)》发布,指导中医药未来15年发展方向。 《纲要》明确,今后的一项重要任务是推动中医药“互联网+”发展。 国家中医药管理局将中医药标准化、信息化建设摆在突出位置,中医药电子商务市场未来前景广阔。 其中,《纲要》还明确指出:

1)到2020年,中医药标准化、信息化、产业化、现代化水平不断提高,中医药服务基本实现人人享有,中医药产业成为重要支柱之一国民经济;

2)推进互联网+中医医疗,强调中医医疗科技服务能力的切实提升;

3)到2030年,中医药服务领域全面覆盖,中医药健康服务能力显着增强,中医药健康服务能力明显增强,为经济社会发展作出更大贡献。

2016年8月11日,《中医药发展“十三五”规划》正式发布。 这个《规划》首次将中药产业提升为“国民经济重要支柱产业”的地位。 《规划》明确指出:

1)“十二五”期间,规模以上中药企业主营业务收入从3172亿元增长到7867亿元,年均增长19.92%;

2)推进“互联网+中医药”行动计划,加快中医药信息化建设;

3)推动中医各领域与互联网全面融合,实现远程医疗、移动医疗、智慧医疗等医疗服务模式创新;

4)完善中医药信息统计系统建设,建立全国中医药综合统计网络直报系统;

五是中医药、养老、旅游等融合趋势更加凸显,新的服务业态初步形成。 “互联网+”催生服务模式创新,医疗、保健、康复等领域潜力不断释放。

目前,国家中医药管理局正在抓紧制定《关于促进中医药健康服务互联网发展的指导意见》,并将适时发布,推动传统医药新发展。中医药信息化。

7月29日,国家中医药管理局副局长颜书江在第四届中国中医药信息发布会上指出,落实“推动中医药现代化、推动中医药走向世界”的要求世界”,要大力推进中医药信息化。

他希望有关专家、企业等各方共同研究如何添加“互联网+中医”,真正实现个性化、便捷化、共享化、精准化、智能化的中医健康服务。

市场环境:中医药有望成为万亿级产业

国家卫生计生委公布的数据显示,2013年,我国中药产业市场规模突破6000亿元,并且每年以30%以上的速度增长。 其中,我国目前基层中医诊疗量预计仅占基层诊疗总量的20%,而产值却达到1253亿元。 政府要求2020年这一比例要达到30%左右。据此预计,2020年基层中医诊疗量中医药市场规模可达1880亿元。

此外,数据显示,2014年底,中药材产业产值达1642亿元。 中研普华数据显示,2014年我国中药材需求量为290万吨,到2020年需求量将达到670万吨,届时中药材产业产值将达到3793亿元。

机遇与挑战:中医会被中医摧毁吗?

中药在很大程度上依赖于药材的质量。 但种植不规范、残留污染等原因让中药材质量堪忧。 活水流失、中药质量下降,已成为影响中药传承的隐患之一。 但值得庆幸的是,业界已经认识到了这个问题,不少现代中药企业开始关注药材质量,通过与道地药材基地合作或自建培育中心来控制中药材质量。

在这种市场环境下,中药企业要想更好地生存,就必须逐步尝试各种新的营销模式和运营模式。

其中,“互联网+中药材”创新模式应运而生,利用互联网工具提供中药材规范化种植、道地药材溯源、供需信息发布、资金援助等服务解决中药材问题。中药材从种植到流通的各种问题。 。

目前,中药企业布局互联网的方向主要有三个,即:自建、进军第三方平台以及O2O布局,建立网上中药药店或面向个人消费者的采购平台; 通过互联网平台构建中医诊疗服务闭环; 建立企业间药材交易的B2B中药材电子商务平台,连接中药产业上下游。

另一方面,中药材行业电商也存在几个“瓶颈”:缺乏信息化平台导致盲目生产、资源浪费; 缺乏规范的药材生产和流通标准; 缺乏诚信,交易纠纷较多; 流通效率低下,倒卖环节较多。 这些问题无一例外地对中医药产业的发展产生了负面影响,并导致了一系列严重后果。

药材资讯_药材信息官网app_药材资讯网站有哪些/

药材信息官网app_药材资讯网站有哪些_药材资讯/

2、互联网+中医药投融资事件

互联网+中医药企业主要分为以下几个领域:中医药O2O、在线问诊、中医药连锁、健康管理、中医药媒体、中医药电商、中医药工具、中医药教育、智能装备、中医药信息化。

其中,参与互联网+中医药投资的产业资本主要有两类:医疗产业公司和互联网O2O公司。

产业资本的投资主要围绕自身现有业务打造协同关系。 例如,美年健康母公司天一集团投资了中药O2O公司张氏中医,专注医药流通的九州通投资了中药材门户东方中药材网和中药材。 交易平台真耀、专注于城市服务和O2O的58同城以及功夫熊投资了按摩公司点道按摩、点球香按摩和松明屋。

以下列出2016年至2017年“互联网+中医药”行业代表性投融资事件及相关企业信息:

药材资讯网站有哪些_药材信息官网app_药材资讯/

2017年8月,固生堂中药完成央企与国内金融巨头共同投资的5.1亿股权、5亿债券D轮融资。 古生堂中心门诊定期看诊,通过推拿、艾灸、针灸、中药内服、外敷、外洗等多种疗法,为群众提供中医服务。 本轮融资后,骨生堂连锁机构提出“医生合伙人”计划,利用医生投资个体门店,与中医医师共同开设中医诊所。

2017年7月,奇速科技获得200万元天使轮融资。 公司主要聚焦亚健康领域,形成线上智能健康干预平台、安全健康食品平台,进而线下综合健康服务。 服务体系。 公司开发了首个中医亚健康辩证平台“汉方医养”APP,为用户提供专业的中医健康辩证,为用户提供整体个性化健康方案。 本轮融资后,奇速科技计划在“汉方一养”APP中新增慢病管理智能干预版块。

2017年5月,钉钉中医完成数千万元Pre-A融资,投资方为金品投资。 鼎中医是基于全国中医资源的在线中医预约平台,是以中医为核心的上门健康服务商。 主要提供中医领域的医患对接、处方配药、饮片配送等服务。 它已经拥有执业中医医师。 成千上万的人。 目前,鼎中药估值过亿元。 本次融资将主要用于新市场开拓、药店建设和医生APP开发。 今年计划推出数千个坐诊点供中医免费使用,解决中医和患者自由行医难的问题。 就近就医困难等问题。

2017年3月,药材交易网完成2000万元A轮融资,投资方为睿健资本管理的上海健康医疗产业投资基金。 药材交易网是一个药材交易B2B电子商务平台。 主要通过SaaS系统和仓储物流系统,以“撮合+自营”的方式为中药材行业上下游提供一站式交易,省去了很多中间环节。 新一轮融资将主要用于团队建设、技术研发、市场拓展。

2016年7月,药材网旗下广东一繁星医药科技有限公司获得厦门漫游科技有限公司数千万元天使轮融资。药材网定位于中药物资信息集成及网上交易服务。 本轮融资后,药材网将依托漫游科技的互联网行业影响力和技术运营优势,全面提升药材平台网络在药材信息、行情、供求、交易信息等方面的能力。 在化学应用领域处于领先地位。

2016年2月,中医O2O平台金华佗宣布获得联想之星领投、天使湾、医疗160、启富资本跟投的数百万级Pre-A轮融资。 本轮融资后,金华佗要做三件事:完善药品供应链、注重线上推广、为线下医疗诊所构建标准化服务流程。

药材资讯网站有哪些_药材资讯_药材信息官网app/

药材信息官网app_药材资讯网站有哪些_药材资讯/

3、主要企业产业布局

天一集团

药材信息官网app_药材资讯网站有哪些_药材资讯/

天一投资集团成立于1998年,是中国领先的以医疗健康为核心的产业和投资集团。 天医集团依托集团以“美年健康”为基础的产业平台和以“中卫基金”为基础的投资平台,正在整合政府、行业、渠道、终端等医疗资源,打造预防医学和健康管理领域的产业链为科技含量高、自主创新能力强、发展潜力大的初创和早中期企业成长提供了完整的资源生态环境。 以投资企业未来、培养行业领袖为己任,致力于成为医疗健康事业的推动者。 产业融合、创新发展的先行者和引领者。

布局愿景:

天医集团依托“美年健康”的精准流量、医疗载体和渠道影响力,通过“中卫基金”专业投资平台,协同政府、产业、学术、渠道、终端等医疗资源,构建精准预防、先进诊断和医疗服务领域的创新生态链,为技术壁垒高、创新能力强、发展大的初创企业和早中期企业的成长提供了完整的资源型生态环境潜在的。 天一集团目前已投资数十家医疗健康科技公司,其中不少已迅速成长为细分领域的领军企业。 其中,重点培育的核心赛道平台包括:

1、Main Genetics,国内消费基因服务领先者

2.个人健康精准大数据平台“You Health”

3、全球最大的中药材全产业链服务商“中药材天地网”

4.中国最大的远程医疗平台“大象医生”

5、美味口腔集团、耳鼻喉专科医院民生医疗、互联网中医平台掌中医等。

为了满足上述生态链的综合服务需求,天翼打造了国内最具特色的医疗健康产业孵化基地——健康智谷产业园。 健康智谷已在上海、北京、杭州、重庆、武汉等核心城市拥有成熟园区,为创业者提供360°全方位精准服务。 目前已培育出数十家健康领域黑马公司,估值上亿。 再加上基于全国105个高新区的项目资源网络、国家级中国创新创业大赛、美年医养资源的大力支持,健康智慧谷将成为最具特色的科技和医疗资源中国的整合平台。

(一)专业中药材信息服务平台

中医世界(B2B)

药材信息官网app_药材资讯_药材资讯网站有哪些/

成都天地网信息技术有限公司成立于2006年6月,经过多年发展,旗下“中药材世界网”已成为专业的中药材信息与服务平台。 目前,中药天地是全球最大的中药材全产业链服务商。

布局愿景:

截至2015年底,公司已在全国主要中药材市场和产区建立了16家分公司和800多个信息站,覆盖全国1800多个主要中药材产区,形成了庞大的线下服务体系。网络。 同时,公司的私人珍稀植物标本馆拥有蜡叶标本和药材样本10000余件,珍贵数据超过1.88TB。 随着中药天地网在行业中的影响力和社会认可度不断提升,未来公司将进一步推动中药材行业信息化发展,推动行业现代流通服务体系打造。 通过线下网络和线上平台,无缝融合,引领全球中药材产业模式转型升级。

(二)中药材电子商务交易平台

中医诚信(B2C)

药材信息官网app_药材资讯网站有哪些_药材资讯/

2012年5月,公司推出中药材电子商务交易平台“中药材诚信”,彻底改变了中药材行业传统的面对面交易模式。 坐下来交易来自世界各地的商品。”

布局愿景:

第三方中药材电商平台——中药材诚通,已开设门店2万多家,在售中药材产品超过15万种。 交易中药材品种2000多个,规格10000多个。 涵盖目前市场上流通的中药材所有品种、规格。 2015年8月,中药材诚通正式发布并运营国内首个《中药材产品规格电子交易标准》。 该标准是公司历经10年行业积累的重大研发成果。 它将改变千百年来“见货求中药材”的需要。 “定价”落后的情况。 公司通过行业质量标准的建立、引导和实施,开创了第三方电商平台推动市场规范发展的新局面。 该标准的诞生也意味着我国中药行业率先开启电商质控2.0时代!

(三)互联网中医平台

掌上中医(O2O)

药材资讯网站有哪些_药材资讯_药材信息官网app/

掌上中医成立于2014年,是中国最大的中医垂直门户网站。 掌上中医提供最专业、最齐全的中医信息服务,包括医疗信息查询中心、医患互联网平台、门诊预约系统、医疗保健社区等服务。

布局愿景:

掌上中医的模式以线下+轻资产、连锁机构+慢病管理为主,定位为“互联网+”中医慢病管理连锁服务机构。 线下网点方面,棕榈中医已设立3家分院:保中堂、中医门诊部、2个体检中心。 通过线下网点,中医可以多地点执业。 短期计划主要围绕城市扩张、网络建设和吸引更多医生用户。 掌中药目前服务城市为上海,预计明年一季度将拓展至广州、深圳、北京等。 第二季度,我们将向二线城市拓展。 网络将主要被收购。

康美药业

药材信息官网app_药材资讯_药材资讯网站有哪些/

康美药业股份有限公司(600518)成立于1997年,2001年在上交所上市,是国内首家将互联网布局中药全产业链、全面打造“大中药”的中资企业。健康+大平台+大数据+大服务”体系。 是一家以精准服务为主导、贯穿医药全产业链的“智慧+大健康产业”的大型上市企业、国家高新技术企业。

布局愿景:

目前,康美药业从药材种植、药材贸易到生产研发、终端销售,已基本渗透中药产业链上、中、下游产业。 在全国建立了8大市场分中心和300多个生产基地。 信息采集点,业务渗透到中药产业链各个关键环节,有效整合全产业链资源。

康美药业是中药行业率先将互联网深度布局全产业链的企业。 是国家中医药管理局信息化医疗服务平台试点单位。 围绕“大健康+大平台+大数据+大服务”体系,发挥全产业链资源优势。 积极探索中医药行业智能制造4.0,率先基本完成华北、华东、华南、西南、东北等地区智慧+医疗健康服务平台的产业布局,并建立网络依托网络医院平台的医院、智慧药房、智慧养老、健康服务等。 集智库、健康管理、第三方支付、健康保险于一体的互联网健康平台。

(一)中药材全产业链服务平台

康美中医网(B2B)

药材资讯_药材信息官网app_药材资讯网站有哪些/

康美中药网是一个第三方网络服务平台,主要提供中药材价格信息、药材产地信息、中药材市场行情、种植技术等信息服务,并结合物理中药材具有中药材行业特色的交易市场。

布局愿景:

康美中医网于2011年11月12日在亳州成立,2012年陆续在河北安国、广西玉林、云南昆明、四川成都、甘肃陇西设立服务中心并投入运营。 同时在各专业药材市场和传统道地产区设立服务中心。 在区域药材集散地设立了300多个信息采集点。

康美中药网秉承康美药业“心系苍生、大爱无疆”的企业理念,以其雄厚的实力、完善的网络、专业的团队、和周到的服务。 不仅得到了业界的认可,得到了很多人的认可,也得到了国家官方部委的重视。 现康美中药网负责采集并发布国家发改委《康美中国中药价格指数》,这将把中药产业提升到国家层面,对规范和完善中药发挥重要作用整个中医药行业的标准化。

(二)中药材大宗交易平台

康美e药谷(B2B)

药材信息官网app_药材资讯网站有哪些_药材资讯/

康美e药谷是康美(深圳)电子商务有限公司推出的全国唯一“实体市场与虚​​拟市场相结合”、集中药材信息服务于一体的中药材大宗交易平台,中药材电子交易及结算服务。

布局愿景:

该平台依托康美药业标准化中药材仓储物流系统和遍布全国的中药材交易市场,集药材信息服务、中药材电子交易结算、网上融资、质检仓储等为一体,致力于提供线上线下药材。 中药材产业购销服务及金融支持。 康美e药谷预计三年内在全国主要中药材市场建立交易服务中心,五年内实现中药材购销全程的产业升级。

(3)网上药房

康美健康商城(B2C)

药材资讯_药材信息官网app_药材资讯网站有哪些/

康美健康商城以“大健康+大平台+大服务+大数据”的战略和“要营养就找康美健康”的品牌理念,打造了健康商城+智慧云商+无线健康+健康信息。 智慧健康平台。 线上销售主要涵盖中西成药、营养保健品、医疗器械、中药材、保健食品、日用品、美容护理品、成人用品等数万种保健品,汇聚数千家知名品牌国内外品牌商家。

布局愿景:

康美健康商城依托尖端的电子商务系统、覆盖全国的GPS物流仓储系统、尖端的信息技术和强大稳定的市场资源。 扎根大健康产业,立志成为全国医药健康零售电商开放云平台的领导者。 同时,我们还将努力实现医疗健康智能化、数字化、网络化、O2O本地化服务体系,为顾客打造完美的购物体验和一站式健康服务。

(四)中药材网上采购平台

康美中药城(O2O)

药材信息官网app_药材资讯_药材资讯网站有哪些/

康美中药城是康美药业全资子公司康美中药数据信息服务有限公司自主开发的B2B电子商务平台。 这也是中国第一个网上药材市场。 平台旨在打造专业的“中药材O2O采购”的中药材采购电子商务平台。 瞄准中药材产业链中上游,从源头、交易模式、流通环节给中药材产业带来实质性改善和帮助。

九洲通

九州通中药电子商务有限公司(简称“九州通中药电商”)是一家立足于中药产业,集初加工、质量检测、仓储、维护、分销、追溯、交易和结算。 服务公司。 所属九州通医药集团股份有限公司(股票代码:600998)是一家以医药(西药、器械、中药)分销、医院纯销、零售业务、电子商务为主营业务的大型上市企业集团。

布局愿景:

九州通自有电商平台主要包括好药师APP和好药师网上药房官网。 此外,公司还陆续拓展了与京东、天猫、一号店、亚马逊、当当网、百度外卖、京东到家的合作关系。 、美团外卖等第三方平台,努力实现药品O2O、B2C、B2B全网络营销。

依托好药师线下药房的全国布局,九洲通推出了送药O2O服务。 Users can place orders through the Good Pharmacist APP, Baidu Waimai, JD Daojia and other platforms to experience door-to-door medicine delivery service. By the end of 2016, Good Pharmacist had launched a “24-hour medicine delivery, rapid delivery” service in more than 10 cities including Beijing, Wuhan, Shanghai, Guangzhou, Nanjing, Suzhou, Fuzhou, Jinan and Zhengzhou, forming a combination of physical stores, e-commerce and mobile The Internet is at the core, running through multiple services such as online consultation, online drug purchase and health management, providing users with a new cross-channel and multi-faceted health service experience.

(1) Chinese medicinal materials e-commerce platform

Rare medicinal materials (B2B)

药材资讯_药材信息官网app_药材资讯网站有哪些/

Precious medicinal materials is a subsidiary of “Jiuzhoutong Traditional Chinese Medicine E-commerce” that integrates five major services: trading, quality inspection, finance, warehousing and logistics, and market information. With the purpose of “gathering good drug dealers and selling rare medicinal materials”, it strives to create a third-party warehousing type Spot trading platform. Adhering to the principles of “integrity, efficiency, openness, and win-win”, we pioneered the world’s first spot trading of Chinese medicinal materials and adhered to quality assurance, thereby making the traditional transaction model easier and more convenient.

Layout vision:

Currently, “Precious Medicinal Materials” has deployed e-commerce subsidiaries in 5 Chinese herbal medicine markets and 20 major Chinese herbal medicine production areas, with four core advantages: spot guarantee, quality assurance, easy transactions and professional services. The total planned area of ​​the precious medicinal materials warehouse is more than 100,000 square meters, and “origin-based logistics centers” are strategically located in 50 real estate areas across the country, so that suitable medicinal warehouses can be found as soon as new medicinal materials are produced. Zhen Herbal Medicine plans to build an online Chinese herbal medicine e-commerce platform and an offline logistics company, and will continue to expand its production areas, warehousing and other layouts to prepare for the development of the entire Chinese herbal medicine industry chain.

(2)Pharmaceutical trading platform

Jiuzhoutong Medical Network (B2B)

药材资讯_药材信息官网app_药材资讯网站有哪些/

Beijing Jiuzhoutong B2B pharmaceutical trading platform is a large-scale B2B pharmaceutical trading website focusing on pharmaceutical wholesale and modern pharmaceutical logistics. It provides commodity procurement, logistics and distribution services for the pharmaceutical industry.

Layout vision:

E-commerce business has become one of the group’s strategic businesses. The company actively develops the online market for health products, providing a broader market space for the sales of products by upstream manufacturers. The platform has a mature management team, complete hardware facilities and strong technical force. Starting from professional pharmaceutical transactions, through team efforts and extensive promotion and publicity, it has become a well-known B2B pharmaceutical trading platform in the industry.

(3)Pharmaceutical e-commerce platform

Good Pharmacy Online Pharmacy (B2C)

Good Pharmacist is committed to developing China’s largest pharmaceutical retail e-commerce market and providing a pharmaceutical e-commerce platform with high-quality services. Its advantages lie in diverting traffic from the medical end to medicines, a powerful IT technology platform and supply chain management capabilities.

Layout vision:

As of the end of 2016, there were more than 1,000 retail pharmacies under the Good Pharmacist brand, and the “24-hour drug delivery, rapid delivery” service was launched in more than 10 cities including Beijing, Wuhan, Shanghai, Guangzhou, Nanjing, Suzhou, Fuzhou, Jinan and Zhengzhou. It is formed with physical stores, e-commerce and mobile Internet as the core, running through multiple services such as online consultation, online drug purchase and health management, to provide users with a new cross-channel and multi-faceted health service experience. Good Pharmacist integrates online and offline, internal and external resources, and uses mobile medical care, online hospitals, health management and other services to improve the construction of a personal health management platform.

(4) Professional drug shopping guide platform

Go to buy medicine at the mobile pharmacy (O2O)

药材资讯网站有哪些_药材资讯_药材信息官网app/

Gomaiyao Mobile Pharmacy is a medical and health Internet application based on O2O. It is committed to providing consumers with one-stop pharmacy positioning, drug guides, drug price comparisons, drug ordering, and safe and healthy home delivery services. The system will screen pharmacies that are close to the user and have good service based on GPS positioning. Once the user successfully places an order, the company can deliver the medicine to the door through “pay in store” or “cash on delivery”.

Green gold health

药材信息官网app_药材资讯网站有哪些_药材资讯/

Green Gold Industry Cluster (hereinafter referred to as “Green Gold Industry”) The first company of Green Gold Industry was established in 2011. Integrating the brands and historical and cultural resources of Nanjing Medicine and Nanjing Tongrentang, we are committed to providing efficient trade and value services for the entire health industry chain, and are determined to create a healthy living space for the public.

Layout vision:

Green Gold proposes a triangular trading ecosystem of “industrial resources + e-commerce platform + supporting services” to integrate key and important resources and functions in the industry chain to form resources (access), (promotion) transactions, and (customer) value-added , (supporting) services, and financial (implantation) innovative business models. It has basically completed the analysis of origin resources, quality inspection, warehousing, logistics, trade, offline trading markets, online trading platforms, processing of traditional Chinese medicine pieces, product sales, supply chain financial services, traditional Chinese medicine health concept stores, traditional Chinese medicine health care and other traditional Chinese medicine-related The layout of fields and supporting industries.

The green gold industry is laid out in accordance with the ecosystem layout. Within the ecosystem, there are not only platforms that gather traffic, but also core trading platforms, as well as supporting key element functions such as offline physical markets and logistics and warehousing. In the next five years, Green Gold Commodities plans to form a China-centered Chinese herbal medicine bulk commodity trading platform that radiates around the world, gradually covering the mainstream markets of natural medicinal materials and health products such as Japan, South Korea, Southeast Asia, the Middle East, Europe and North America, and by introducing standardized quality products. and a price index with market influence, to strive for international voice and pricing power for China’s natural medicinal materials industry, and to share the wealth feast of the Chinese medicinal materials industry with partners at home and abroad.

(1) Chinese medicinal materials e-commerce platform

Green Gold Online (B2B)

药材资讯_药材资讯网站有哪些_药材信息官网app/

The Green Gold Online B2B e-commerce platform for Chinese herbal medicines is the world’s first B2B element platform for Chinese herbal medicines and their products. The platform starts with Chinese herbal medicines and their products, and gradually expands to categories such as health care products, agricultural products, medical devices, and pharmaceuticals, and is organized in an orderly manner. Integrate the key elements and functions of the health industry to form a health ecological enterprise cluster.

Layout vision:

In the future, Green Gold Online will also expand its business to the entire field of general health, and its category coverage will gradually expand from the current traditional Chinese medicinal materials and their products to health products, medical devices, pharmaceuticals, agricultural products, etc.; at the same time, it will continue to integrate industrial resources to form a comprehensive industry resource ecosystem.

Such an ecosystem layout can simultaneously meet its own business support and provide industrial resources, value-added services, etc. to external customers; the industry scope is extended to gradually cover pharmaceutical production and circulation, natural and health product research and development, health product import and export trade, and health product quality. Traceability and standard certification, health finance and payment, health care, health management and services, etc. It has a good promotion effect on the innovation of the circulation channels of the health industry, the innovative application of big data services in the health industry and the agricultural Internet of Things, and the integrated development of industrial transaction mechanisms and industrial service means.

(2) Full network marketing platform for high-end health products

Green Gold Home (B2C)

Nanjing Tongrentang Green Gold Home Health Products Co., Ltd. was established on October 16, 2012. It uses the century-old brand “Nanjing Tongrentang” as its brand technology support, and connects the entire product supply chain with the United States UNPA core standards and Muslim HALAL certification. It is a company It is a high-tech company in the health industry that integrates R&D, production and sales and specializes in the operation of high-end tonics and health care products.

Layout vision:

Green Gold Industry integrates the brands and historical and cultural resources of Nanjing Medicine and Nanjing Tongrentang, undertakes and is committed to providing modern trade and value services to the entire health industry, creating the most valuable integrated e-commerce service platform in the health field, and promoting general health Innovation in industrial circulation channels, innovation in health industry big data and agricultural Internet of Things, and integrated development of industrial transaction mechanisms and service means.

(3) Health Encyclopedia Open Platform

Palm Health (O2O)

药材资讯_药材资讯网站有哪些_药材信息官网app/

Palm Health Encyclopedia O2O open platform is affiliated to Green Gold Health Industry. Its business involves health dynamic data management and control, health self-test, health classroom, health information, health consultation, doctor-patient communication, family doctor and other online services, as well as joint offline services Medical and health institutions realize online and offline linkage and integration of advantageous resources, and are committed to providing the public with one-stop health management services using Internet and IoT technologies and O2O models.

药材资讯_药材资讯网站有哪些_药材信息官网app/

药材信息官网app_药材资讯网站有哪些_药材资讯/

4. Internet + Development Trend of Traditional Chinese Medicine Industry

Returning to the Chinese herbal medicine e-commerce industry, in the face of a favorable market environment, various platforms are gearing up to prepare for future market explosions. However, it should be noted that the e-commerce of Chinese herbal medicines is different from other categories of e-commerce. The characteristics of non-standard products and bulk transactions determine that the e-commerce of Chinese herbal medicines can only be a game of large platforms.

The reason is that the supply of Chinese herbal medicines is not directly oriented to end consumers, but is mainly provided by large-scale preparation factories and Chinese patent medicine factories. This determines that Chinese herbal medicine e-commerce must provide additional services in addition to information matching, including inspection and warehousing. Services such as distribution and quality inspection endorsements actually help large buyers make purchases.

This service model determines that Chinese herbal medicine e-commerce itself is an “asset-heavy” model, with industry knowledge barriers and asset investment barriers. What the Internet is good at is rapid replication and large-scale promotion of amortized costs. This may not be applicable in the field of Chinese herbal medicine e-commerce, because before this model was launched, Chinese herbal medicine trading channels already existed, and what the platform needs to do is to provide participants with services, save costs and improve efficiency.

In terms of asset investment, we have seen that many Chinese herbal medicine e-commerce platforms have established pharmaceutical batching companies in major Chinese herbal medicine production areas and distribution centers, equipped them with personnel, and established warehouses and logistics systems, which have invested a lot of money. Therefore, this is also the reason why after the intensive emergence of Chinese herbal medicine e-commerce around 2014, it has shrunk slightly in recent years. The business model has not yet been formed, and the investment is huge, which naturally blocks the latecomers.

In addition, after traditional Chinese herbal medicine overlords such as Kangmei Pharmaceutical and Jiuzhoutong enter the Chinese herbal medicine e-commerce competition, they will have more resources and competitive advantages than their peers. Except for a few companies that have already established their presence, it will be difficult for new entrants to compete head-on with them. 。

Therefore, it can be judged that the future of Chinese herbal medicine e-commerce will be a game between large platforms. The large platforms may embed more services into the e-commerce system to serve the entire Chinese herbal medicine industry chain, including growers, small purchasers, processors, Warehousing and distribution systems, slice manufacturers, etc. provide all-round services from medicinal planting planning to circulation to production and processing, becoming the guardians of the development of traditional Chinese medicine.Note this official account